Prixvo Founders Letter

Something happened to car culture.

Buyers and sellers shared a passion rooted in trust, reflecting in how we interacted. Joy for all things automotive brought us together. The world got smaller with the advent of the internet and online marketplaces. Instead of a more connected community, we got a flood of opportunists.

The better part of the last decade has been nothing short of a money-grab on the car-enthusiast community. Sticker-prices and fair deals were traded for waitlists and markups. Worst of all, we’ve accepted it.

If you want to be a part of the world’s most vibrant car culture here in the UAE, then there are two words. 

Pay. Up. 

You don’t want to play that game? The alternative might be worse. That’s opening yourself to the risk and dishonesty on the private market. Scams, lemons, lowball offers, and phony buyers and sellers.

Petrolheads are stuck between overpricing and underbidding.

Or at least that’s how it was. 

We believe the community in the UAE deserves better. Car culture deserves better. That’s why we built Prixvo, an online auction platform that connects buyers and sellers to cool, unique, fun, collectible cars and automobilia. To us, “cool” is whatever makes you look twice. When you park it, you take the extra second to look back. To some, this is a Lamborghini Murcielago or a Ford Raptor R. For others it’s a low mileage, untouched manual Honda Accord. And everything in between.

We are the place you will be buying and selling for true market value, no markups, and no low-balling.

Free to sell. Vetted and inspected. Built on trust. That’s it or it doesn’t land on Prixvo.

We are all-in on fixing this problem. We quit our jobs at Google and LinkedIn to make things right. This is our passion. We’re here to serve all enthusiasts. When we do that right, our customers win, car culture wins, and so do we.

We are Prixvo. We sell cool cars.

Coming in May.